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The Connected Generation

“One day my father-in-law, who is a confirmed non-internet user, was asked to give a talk at a school regarding Remembrance Day. He spoke about the war and how proud he was to be Canadian and why we have Remembrance Day. When he opened up for questions, one of the children asked why the Canadian flag had two red strips and a red maple leaf on it. He thought quickly on his feet, but wasn’t completely sure of his answer. Before he had finished a youngster had done a Google search and had the correct answer. Needless to say, he was embarrassed and learned a valuable lesson about this generation… you can’t fool them.”

Generation Z (born between 1995 and 2011) are the new generation just starting to enter the workforce.  Each generation brings unique qualities to the age bracket before them, and the rapidly changing global technology has defined Gen Z.

The above story illustrates how connected this young generation is: they use technology instinctively and immediately. This constant connection is one aspect that defines this age group. To a greater degree than the Millennials before them, Gen Z’s rely on and are always attached to their mobile devices. This allows them to be globally aware, constantly socially connected and capable of finding out information instantly.

For an in depth look at Gen Z in the workplace, read the Dawn of Generation Z white paper.

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