1. Be transparent about your hiring process
A very simple addition to the job posting is to add some details about the hiring process. When can applicants expect to hear back? When is the job expected to be filled by? These details help you appear organized and transparent, as well as understanding of applicants’ concerns. Even a rough timeline is better than leaving applicants completely in the dark.
2. List the company benefits & perks
Another quick few sentences in the job description will immediately boost your appeal as an employer. A list of the perks of working at a company is surprisingly rare to find in job postings, and give insight and encouragement to apply. If there is a full health or benefits package, this is an easy task, but even if there are no formal benefits, every company has its perks.
Consider listing items like flexible hours, dog-friendly days, bagel Wednesdays, drinks fridge or free coffee. It’s often the small details that give a company personality and make it more appealing.
3. Have an easy application process
No matter how wonderful your benefits are, any applicant will start to hate a company after spending over half an hour applying to a single job. Lengthy screening questions, personality tests, generic or unrelated questions and asking for too much information as part of the application process is a sure-fire way to lose applicants.
Instead, consider what information is most useful and pertinent to the role to initially screen applicants, and focus on that. Do you really need a list of references or why a candidate left their last 3 jobs to determine whether to phone-screen them? No.
4. Reply to all job applicants
This is one of the easiest ways to stand out above other employers: a simple rejection letter. Job applicants of all levels hate not knowing if they got the job or not. Should they hold on hope, for how long? Or should they just move forward? Sending a quick rejection email notifying applicants that you’ve moved on with other candidates is a nice courtesy, and one that leaves recipients with a good impression of you as an employer.
Set up an email template in your online system for this purpose, so it doesn’t have to be a chore.
5. Make your office space friendly
The interview stage is an opportunity for candidates to get an idea of your company culture and what it’s like to work there. Take a moment and pretend you are looking at your office for the first time. How welcoming and friendly is the atmosphere? Some items you may not have much control over (the lighting, the furniture, the cubicles), but some small, inexpensive changes can make a big difference. Consider adding plants and hanging or updating artwork. Here at HireGround we have a couple of walls covered in whiteboard paint: writing on walls is useful, colourful and fun.
Take a look at how this company decorated their walls with sticky notes.
Instead of quickly ushering interviewees into a closed room, take the ‘scenic route’ or give a quick tour of the space. Another nice touch is to introduce one or two key employees.
What are you doing to show you’re a great employer?