Tag Archives: Mobile

iOS vs Android on Mobile Recruiting

The numbers are very clear: candidates are far more likely to complete a job application on their desktop, instead of their mobile device. Applying to jobs is simply not as good an experience on mobile as it is with a full screen and keyboard.

While that information may come as no surprise, new research shows that there is a huge difference in the click-to-apply rates for the different types of mobile devices. A study from Appcast has found that candidates using Android devices are 2.25 times more likely to complete a job application as their peers using an iOS device.

Why are Android users more likely to complete their job applications?

Continue reading iOS vs Android on Mobile Recruiting

Click to Apply Rates for Mobile Applications

There’s an interesting article on ere.net which describes a study on the impact of mobile recruiting on click to apply rates. One main conclusion of the article was that the more time-consuming a job application is to complete, the greater a chance mobile candidates will drop-off, or give up.

Application rates drop by a staggering 365 percent if an application takes more than 15 minutes to complete.

Essentially, the more questions an employer adds to their application process, the fewer candidates will take the time to complete it.

Some other important points:

  • Encouraging mobile applications is important, and the main reason for this is sourcing cost, which is greatly reduced with more mobile applicants as compared to desktop. Employers can double their applications simply by reducing the time required to apply.
  • While research shows that candidates want an easy mobile application process, they simply aren’t finding this. This difficulty is compounded by the fact that it is inherently more difficult to apply to a job on a small touchscreen.

Read the full article here >>

3 Steps to a Better Candidate Experience

Did you know that over 70% of candidates find the job application experience “discouraging”?

Applying for jobs is generally agreed to be time-consuming, stressful and far from straightforward. Employers may be tempted to say “too bad” …but that would be a huge mistake, because 42 percent of those candidates would never seek a job at your company again, and a further 1 in 5 candidates would tell others not to purchase products or services from your company.

A bad applicant experience can have major consequences. Your goal as an employer is to attract and hire top talent, so having a reputation based on a “discouraging” or “stressful” process is not doing you any favours.

What can you do? Here are 3 steps to take to make your application process friendly and positive for candidates. Continue reading 3 Steps to a Better Candidate Experience

Checklist for a true mobile application process

3 in 5 job seekers are searching using a mobile device. However, despite most of their applicants preferring to use their smartphone or tablet, 80% of companies still do not offer a mobile-friendly career page. Even worse, 95% of fortune 500 companies do not have a mobile-friendly application process.

Soon, companies that do not support mobile applications will be left behind, ignored by the growing number of technology-focused job seekers. If it’s time for your company to make the transition to a mobile application process, make sure it’s done right. It’s not enough to have information fit on a smaller screen, applying on a phone needs to be a positive experience. Continue reading Checklist for a true mobile application process

Let’s all just get along – Hiring Managers & HR Software

As a recruitment software provider we have worked with many HR professionals and we’ve seen several examples of friction between HR pros and hiring managers: these two do not see eye to eye when it comes to hiring. Yet it’s clear to us that both are integral to making sure the most qualified and best candidates are hired. Let’s look at some ways software can help facilitate the process and smooth over possible conflicts. Continue reading Let’s all just get along – Hiring Managers & HR Software

Mobile career sites are better than apps, almost

For a job seeker, taking the time to download and install an app simply to view and apply for a company’s job is a huge hurdle. It’s simply too time-consuming to be worthwhile. Knowing this, companies are realizing that a mobile-friendly responsive careers website is the way of the future. Job seekers can browse the site easily whether on a desktop or mobile phone.

This is a big step forward to making the process friendly to all users. The number of mobile company job sites are on the rise, but these sites still present a large number of obstacles to the mobile job seeker:

While the careers page itself is mobile-friendly, the application process is not. According to research completed by ere.net:

“Eighty percent of the employers who in the last year have invested in mobile-optimized job sites spent money on a recruiting solution that will not let candidates apply.”

The percentage of employers offering a mobile apply feature number in the single digits. So the at best, employers are only halfway to being accessible on mobile: candidates can search, but they can’t apply!

A second obstacle is the login process. Practically every applicant tracking, job board or careers page software provider requires candidates to register before they can apply to a job, or simply see what is needed to apply. It can be frustrating to remember a unique username and password for every company applied to, especially when there is no need to log in more than once. Some systems require a profile creation, which gathers much of the same information from the candidate that is used to apply. The issue is that this information is not always carried across to the job application itself.

In terms of speed of hire, and making the application process friendly, the required login and account creation is a big hurdle for a mobile user.

Similarly, careers pages that are ‘mobile-friendly’ are not always optimized for mobile. Mobile pages need to load much faster than those viewed on a desktop. The ideal loading time for a mobile site is under 2 seconds. Longer than this, and users will lose interest, lose patience and try another site. Blame it on our culture of instant information at our fingertips, but no matter the reason, mobile users do not stay long on slow-loading pages.

So not only are candidates unable to apply on their phones, but they have to spend an average of 15 seconds waiting for a page to load to find out they can’t apply. Now they are becoming frustrated with this company, who seems to be making them jump through hoops to simply submit an application.

The conclusion from this is that employers need to optimize their careers pages, so that they don’t just look nice on mobile devices, but work well too. Candidates should not have to go through multiple and pointless barriers simply to apply for a job. A responsive web page that loads quickly and enables mobile applications. Employers are taking steps in the right direction, but with the vast majority of job seekers on mobile, they should be there already.

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