For a job seeker, taking the time to download and install an app simply to view and apply for a company’s job is a huge hurdle. It’s simply too time-consuming to be worthwhile. Knowing this, companies are realizing that a mobile-friendly responsive careers website is the way of the future. Job seekers can browse the site easily whether on a desktop or mobile phone.
This is a big step forward to making the process friendly to all users. The number of mobile company job sites are on the rise, but these sites still present a large number of obstacles to the mobile job seeker:
While the careers page itself is mobile-friendly, the application process is not. According to research completed by ere.net:
“Eighty percent of the employers who in the last year have invested in mobile-optimized job sites spent money on a recruiting solution that will not let candidates apply.”
The percentage of employers offering a mobile apply feature number in the single digits. So the at best, employers are only halfway to being accessible on mobile: candidates can search, but they can’t apply!
A second obstacle is the login process. Practically every applicant tracking, job board or careers page software provider requires candidates to register before they can apply to a job, or simply see what is needed to apply. It can be frustrating to remember a unique username and password for every company applied to, especially when there is no need to log in more than once. Some systems require a profile creation, which gathers much of the same information from the candidate that is used to apply. The issue is that this information is not always carried across to the job application itself.
In terms of speed of hire, and making the application process friendly, the required login and account creation is a big hurdle for a mobile user.
Similarly, careers pages that are ‘mobile-friendly’ are not always optimized for mobile. Mobile pages need to load much faster than those viewed on a desktop. The ideal loading time for a mobile site is under 2 seconds. Longer than this, and users will lose interest, lose patience and try another site. Blame it on our culture of instant information at our fingertips, but no matter the reason, mobile users do not stay long on slow-loading pages.
So not only are candidates unable to apply on their phones, but they have to spend an average of 15 seconds waiting for a page to load to find out they can’t apply. Now they are becoming frustrated with this company, who seems to be making them jump through hoops to simply submit an application.
The conclusion from this is that employers need to optimize their careers pages, so that they don’t just look nice on mobile devices, but work well too. Candidates should not have to go through multiple and pointless barriers simply to apply for a job. A responsive web page that loads quickly and enables mobile applications. Employers are taking steps in the right direction, but with the vast majority of job seekers on mobile, they should be there already.
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