Tag Archives: social media

The Difference Between Your Resume and LinkedIn Profile

Should my LinkedIn profile match my resume?

No! Your LinkedIn profile should not be the same as your resume. In fact, your online profile can expand on your resume by offering new information.

Your resume should show the information related to landing a specific job. Focus on how your experience fits with the position and employer you are applying to. A resume offers quality over quantity.

Continue reading The Difference Between Your Resume and LinkedIn Profile

Overused Resume Words to Avoid

Want your resume to be different? Avoiding these top 10 most commonly used buzzwords could be a good start. LinkedIn has compiled a list of commonly used terms across all users’ profiles. Here are the results:

What should you use instead of these great terms? Well, synonyms are fine, for example ‘motivated‘ or ‘driven‘ could be replaced by ‘inspired‘.  However, we suggest that instead of simply saying you are ‘passionate’ or ‘strategic’ give a concrete example on your resume proving it.

What problems did your strategy solve? How did you go above the expected because of your passion for the work?

Writing a resume using achievements instead of adjectives will make you stand out more than just switching synonyms. See the original story over at LinkedIn’s Blog:

Brand YOU Year: How to Brand Yourself Without Sounding Like Everyone Else

Twitter is better than Facebook for Job Postings

Employers are embracing social media more and more as you work to build an ’employer brand’. You build company pages hoping to appeal to candidates and as a space to post your job openings.

The most commonly used social networks are LinkedIn, Facebook and Twitter. Other companies make great use of photo-heavy Pinterest and Instagram.

We regularly get questions for our ATS system about integrating with social media. People want to post their jobs mostly to LinkedIn, Facebook and Twitter. LinkedIn is by far the best choice for professional networking, this is well understood. However, we’ve found that many employers want equally as much to post their jobs on Facebook.

We feel that Facebook is overrated as a job search tool and employer branding site, while Twitter is more beneficial. Here’s why:

Your company page is only shown to your followers.

Despite posting witty updates and hilarious photos, it’s hard for Facebook pages to gain traction within the network itself. Advertising your Facebook page and asking for likes is something often seen outside the network. It’s only when someone ‘likes’ your company page that they will be shown your company updates and jobs. Job postings are not promoted in any way through Facebook, except to people already connected to your brand.

Now your FB posts will have even less reach

In November 2014, Facebook announced it will be reducing  page posts in the news feed. This was to minimize overly promotional posts to make room for group and friend updates, etc. What this means as a company, is that a post that may have been seen by as much as 16% of followers will only be seen by 5-6%.

Twitter posts can be seen by all users

While a Twitter feed includes people you follow, it is extremely easy to search and save feeds by subject, using hastags. In this way, even non-followers can see posts relevant to them. Simply tag your jobs with the relevant industry or profession. ex: #HRjobs

Unlike Facebook, Twitter is a much more open platform, and does not restrict posts to only followers/friends.

It’s simply much easier to reach a new audience when posts can be searched and found by all users.

 

Infographic: Social Media Recruiting

Take a look at this infographic from Xpert HR showing how prevalent social media is in the workplace. Large companies shown to be much more invested in social media, with the majority having established social media training and guidelines in place as well as using it for recruiting purposes. Small companies, by comparison, have not integrated social media into their practices as much.

 

Social Media in the Workplace Infographic on Social Media in the Workplace by XpertHR

2013 Recruiting Channels Survey: Results

Data from the Software Advice 2013 Recruiting Channels Survey show that while social media and job boards are here to stay, employee referrals continue to dominate. The greatest number of candidates come from job boards, like HireGround’s own niche careers site, but the highest quality candidates are shown to come from employee referrals. Social media numbers are becoming stronger: ranked third highest for quantity of candidates, and just ahead of the traditional job board for quality of candidates. Almost half of respondents say they will increase their spending in social media recruitment.

Have a look at the 2013 Recruiting Channels Survey results: