iFrames used to be a common way for ATS systems to display job listings on an employer’s career page. While newer technologies are slowly being introduced, iFrames are still widely used, often simply because of a long term relationship with a vendor who hasn’t updated their product. For a long time, iFrames were an easy solution to integrate a job search and job application within a website.
Unfortunately, this is no longer a good solution, and is a very bad practice for a number of reasons:
They are not mobile-friendly.
If you want your careers pages and application process to be mobile friendly, responsive web pages are a versatile and effective option. Responsive pages size to fit the screen being used, no matter what the size. However, iFrames are inherently not responsive: they are a set with, and so any user looking up jobs on their phone or tablet will have to scroll, pinch & zoom to read the details. iFrames are annoying and not compatible with mobile technology.
They are not indexed by search engines.
One of the most negative qualities of iFrames is that they are not optimized for search engines, meaning the pages containing your list of jobs and descriptions will not be picked up in a Google search. iFrames are missing important meta data, have a poor url structure and are basically ‘empty’ pages as far as search engines are concerned. iFrames are, in fact, an effective to ‘hide’ content from Google. If you want searchers to find your jobs on the web, they can’t be contained in an iFrame.
There is no direct link to a job.
Pages in an iFrame do not have unique urls – they are simply contained within a larger webpage. This is one reason why search engines do not index iFrame content, and it is frustrating for users as well. If a job seeker wants to bookmark a job to save it for later, or email a link to a friend, they can’t. What’s more, sharing a job on social media is also impossible to do with job listings inside an iFrame. Not being able to have a direct url to a job posting is an annoyance for job seekers and makes marketing or sharing specific jobs impossible.
They are difficult to maintain.
While iFrames offer ‘seamless integration’ with your careers page, matching look and feel of the rest of your site, this means they are a lot of work to maintain. With every website refresh and redesign, your ATS provider must be contacted to update the job content within the iFrame. With over 10 years of experience updating iFrames for clients, we are happy to see their decline. Updating your careers page iFrame costs money: it’s time consuming for developers, taking away from system updates and improvements, and the back-and-forth required to perfect the look of the new content takes unnecessary time for everyone.
What should I use instead?
Our StartDate ATS product offers a couple different solutions. The first is the simplest, easiest and fastest to set up. A branded careers site is set up with your logo, company colours and list of jobs. This jobs page is simply linked from your own corporate website. Simple.
A second option offers much more control over the ‘look and feel’ and allows for a lot of customization. We provide a feed of your jobs, which can be placed directly into your corporate site. This is not an embedded window (like an iFrame), or a separate webpage, but code that is SEO-friendly. With this feed, a web team can use your existing corporate website branding to make the integration seamless.
So, if you are still using an iFrame in your careers pages, it’s time for a change.