3 in 5 job seekers are searching using a mobile device. However, despite most of their applicants preferring to use their smartphone or tablet, 80% of companies still do not offer a mobile-friendly career page. Even worse, 95% of fortune 500 companies do not have a mobile-friendly application process.
Soon, companies that do not support mobile applications will be left behind, ignored by the growing number of technology-focused job seekers. If it’s time for your company to make the transition to a mobile application process, make sure it’s done right. It’s not enough to have information fit on a smaller screen, applying on a phone needs to be a positive experience.
Follow this checklist to make sure your application process is truly mobile-friendly:
- Responsive design: A responsive web page fits to any screen size and orientation, from smartphone to tablet to a desktop monitor. This means no pinching and zooming or scrolling past a huge photo. Responsive design means a mobile-friendly careers website and application process, without the need to download and install an app.
- Fast page load: Studies show that smartphone users don’t have a lot of patience for slow webpages. Anything that takes over 6 seconds to load likely means people will give up and close the page. A lean web design, good coding and web optimized images are factors that contribute to page load speed.
- Few clicks needed: A one-page application form is ideal for a mobile user, who does not want to wait for multiple pages to load. Look at the navigation of your company’s career pages as well, how simple is it to find career information and locate a specific job?
- Shorter form length: Similarly, the longer a job application, the more likely candidates are to abandon their submission out of frustration or impatience. Sometimes, it’s the best candidates that give up first, as they feel they have their pick of jobs and do not need to spend their time on an extensive, detailed application.
- No file upload required: Not all mobile devices can access files for upload – the iPhone, iPad and some Android devices are a few examples. Filling in a form or questionnaire without requiring a resume file helps open the process to all users.
- Facilitate information intake: Enable candidates to sign in or connect with their LinkedIn, Facebook or Google+ accounts to import some profile data quickly. Also, provide a link to cloud storage services such as Google Drive, iCloud or Dropbox to help access resume files.
- Mobile access for Hiring Managers: Candidates are not the only ones relying more and more on mobile solutions in their day-to-day lives. Managers can be away from their desks, but still involved by phone. It’s important to enable candidate reviewing and decision-making via mobile devices on the recruiter side as well.
Following the tips above will ensure your job application process is fast, easy and efficient for any mobile user. Taking the steps to create a mobile-friendly process doesn’t have to be time consuming or expensive, and instead of discouraging applicants, it may encourage more candidates to apply with its ease of use.