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Click to Apply Rates for Mobile Applications

There’s an interesting article on ere.net which describes a study on the impact of mobile recruiting on click to apply rates. One main conclusion of the article was that the more time-consuming a job application is to complete, the greater a chance mobile candidates will drop-off, or give up.

Application rates drop by a staggering 365 percent if an application takes more than 15 minutes to complete.

Essentially, the more questions an employer adds to their application process, the fewer candidates will take the time to complete it.

Some other important points:

  • Encouraging mobile applications is important, and the main reason for this is sourcing cost, which is greatly reduced with more mobile applicants as compared to desktop. Employers can double their applications simply by reducing the time required to apply.
  • While research shows that candidates want an easy mobile application process, they simply aren’t finding this. This difficulty is compounded by the fact that it is inherently more difficult to apply to a job on a small touchscreen.

Read the full article here >>